Karan A. Chanana- Name behind the Unique Brand that Amira is At Present!
Karan A. Chanana , the Chairman at Amira Group has worked diligently over the years to transform his 100 years old rice business into a global company that takes the aroma and taste of Indian basmati rice to countries worldwide. The fourth-generation scion of the Chanana family, Karan has not only transformed Amira into a famous brand but even highlighted its subsidiary products, such as cooking oil, spices and ready to eat snacks and food on the global front. How Has Karan A. Chanana Made Amira Basmati Rice an Exclusive Brand? Amira’s Basmati Rice is aged for more than a year prior to entering the next production stage. This lets its aroma and flavor to flourish and mature before it is further primed a world-class treatment units that preserve the rice’s nutritional content. Basmati Rice from the Amira brand is popular for its rich aroma, firm texture, long grains and exquisite taste. The rice grains expand and do no stick when cooked which makes them amazing to look and tas...